I’m Juanisi Pessoa, the founder of Sprinkles — a dream that began over 10 years ago, rooted in the sweetest memories of my childhood. Growing up, I shared countless moments with my mother, enjoying simple homemade cakes that brought us comfort and joy. Cake has always been part of my life — not just as a dessert, but as a symbol of love, warmth, and connection.

Sprinkles was born from those memories. I started my journey with brigadeiros, the beloved Brazilian chocolate treats, and for 7 years, they were the heart of my business. Their rich flavor and homemade charm quickly found a place in the hearts of my customers.

As the love for my sweets grew, so did my menu. That’s when I introduced what would become the signature item of Sprinkles: our Jar Cakes — inspired by the soft, moist cakes I grew up with, often shared during family gatherings and celebrations. In Brazil, these rich, comforting cakes are a beloved tradition that bring back a deep sense of nostalgia and togetherness. Each Jar Cake is layered with care and flavor, created to spark joy and connection in every bite. Alongside our brigadeiros, we now offer delicious options like carrot cake and red velvet, all handcrafted with the finest ingredients and a homemade touch.

At Sprinkles, we believe desserts do more than satisfy cravings — they celebrate, connect, and create memories. Whether you’re gifting a JAR Cake, sharing a box, or treating yourself, we’re here to make every moment sweeter.

Let Sprinkles be part of your sweetest memories.